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Fireproof Safes Soar Like Eagles In Global Market - Sun Safes MFG. (Eagle Safes)
By Editorial Department
Introduction
Sun Safes MFG. Co., Ltd. was founded in 1972 with a vision to manufacture strong safes that can never be opened by anyone but their owners. Sun's safes are renowned for their excellent design and fire-resistance. They are not simply money containers.
Main Text
As you enter Sun Safes' premises, you see many different colors and designs of safes in a well arranged display of samples. Sun 's technologies and fire-retardant materials are known throughout the industry for their excellent craftsmanship.
Ms. Kim, Young-sook, CEO of Sun Safes explains, "In the past, safes were mainly used in the office and often viewed simply as money boxes." Sun Safes began promoting safes installed in apartments to change the general view of safes. Safes have now become part of people's daily lives and they have begun to store, not only money, but also valuable documents and objects in safes.
Technology in Good Looks
Ms. Kim, who has directed Sun Safes for 3 decades, says, "Consistent efforts in technical development are needed to expand business beyond the local market. Designs and colors are considered important in this regard." Sun Safes collaborates with Hongik University for designs and colors, with the selections sent to Noroo Paint for production.
Kim notes, "Adding colors to safes can make them well suited to living and working spaces. Colors are very critical in today's design."
Sun Safes initially used paints from Noroo and other companies, but now uses only Noroo paints because of its exceptional durability.
She says, "Sun's expansion in the world means Noroo Paint's expansion. This is a true win-win situation."
Sun Safes is highly profitable, thanks to its unique designs. Due to the general opinion that safes should be just strong and secure, designs of safes produced by other companies look more or less the same.
Sun Safes, however, makes their products more beautiful and colorful, which of course makes them better suited for home use. The colorfulness of Sun's products adds to superior designs to give their products greater market appeal.
Satisfy and Touch Customers' Hearts
Ms. Kim has led her company with a customer-oriented philosophy. Her belief that customers are always right motivates her to create the best experience for them.
She believes that satisfied customers drive a company to success. She has endeavored to satisfy and touch the hearts of her customers from production to sales and after-sales service.
One of Sun's priorities is the good treatment of its human resources. The company seeks to satisfy its employees because doing so boosts product quality.
Ms. Kim's two daughters are currently helping her manage the company, but Kim gives credit for the current success to all her employees. Since most of her employees have worked for the company since it was established, she continues to treat them as part of her "Family."
"We Just Couldn't Give Up"
Sun Safes has been through thick and thin. At times, exported products were returned for defects. However, it was a rewarding experience for the company to be praised by renowned safe companies and certified as one of the best manufacturers. Despite difficulties, Kim always remembered the vision of Mr. Kim Yong-ho, the company's founder and continued to develop her company into a global front-runner.
She asks, "Are you familiar with the eagle, our symbol?" She then explains, "The eagle goes to a top of a mountain and then plucks out all its feathers, pulls out its talons and breaks even its beak by hitting it on a rock. Only then does it start flying a long distance." Just like the eagle that sacrifices itself to be a stronger and more dominant flier, Sun has also made great sacrifices to soar higher.
The safes produced by Sun Safes are highly fire-resistant, robust and reliable. However, the company is not complacent with the customers?recognition now and wants to improve even further. "I must admit that sometimes it was hard for us to carry on, but we just couldn't give up," says Kim, hoping to expand business further internationally.
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